The Makeup Game Changer
Japanese beauty brand Shiseido is 145 years old. And the brand is reinventing itself in the biggest, boldest way, starting with its makeup. What’s new: The makeup is classified into different textures – Dew, Gel, Powder and Ink, a range of 19 products in 132 shades with vibrant, budge-proof pigment. What we love: It feels like nothing on your face – even the lipsticks.
Shiseido also adds five handcrafted brushes to its line-up, including Daiya Fude, a double-ended brush with diamond-shaped bristles on one side and a polyurethane blender on the other; and Yane Hake, a precision eye brush with chiselled bristles.