The Makeup Game Changer

Herworld (Singapore) - - SHOP PLUS -

Ja­pa­nese beauty brand Shi­seido is 145 years old. And the brand is rein­vent­ing it­self in the big­gest, bold­est way, start­ing with its makeup. What’s new: The makeup is clas­si­fied into dif­fer­ent tex­tures – Dew, Gel, Pow­der and Ink, a range of 19 prod­ucts in 132 shades with vi­brant, budge-proof pig­ment. What we love: It feels like noth­ing on your face – even the lip­sticks.

Shi­seido also adds five hand­crafted brushes to its line-up, in­clud­ing Daiya Fude, a dou­ble-ended brush with di­a­mond-shaped bris­tles on one side and a polyurethane blender on the other; and Yane Hake, a pre­ci­sion eye brush with chis­elled bris­tles.

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