Herworld (Singapore)

THE GUY HELPING OUR MEN DRESS BETTER: Jonathan Chiang, 33, founder, L.C Via & L.C Via Maison

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J onathan Chiang believes in good old-fashioned quality craftsmans­hip. He founded L.C Via (www.lcvia.com) in 2014, turning the tailoring business he took over from his grand-uncle into a multi-artisan boutique stocking brands like St Crispin and Hong Kong bespoke suit makers W.W. Chan & Sons. “We provide more than just tailoring. We have artisanal shirt makers, tie makers, shoemakers, and stock bags, accessorie­s, candles, furniture and even art pieces,” he adds.

Now, Jonathan takes his company to next-level luxe by moving it into a 370 sq m duplex space at 28A Nassim Hill. Besides the atelier, which carries brands such as The Refinery, a one-year-old Shanghaine­se label that specialise­s in handmade safari jackets and raincoats, and Acate, which offers Japanese-designed, Italian-made leather bags, the new address is also home to the Maison, an exclusive venue with a whisky lounge, private dining area, and event space. The atelier is inviteonly, for his mostly PMEB clientele (age range: late 20s to 60s), basically, men who appreciate bespoke tailoring that starts from $1,500 and can reach $5,000.

Jonathan intends to curate events and symposiums there “to have like-minded souls from different walks of life and background­s come together to inspire, learn, and bond over philosophi­es of life, principles and worldly issues”.

He’s also debuted his in-house tailoring line, which has two different cuts for clients. The “L” series, which pays homage to his grand-uncle who started his tailoring business 50 years ago, is a structured English cut but with Italian finishing details such as a Milanese buttonhole, lower button opening, and curved shoulders. The “C” series is his take on Italian-inspired soft tailoring but with a fit better suited for Asian physiques.

L.C Via will also feature art pieces from renowned artists like Jeff Koons and Pang Yongjie, vintage trunks from Rare by Oulton, and furniture carefully curated by Jonathan. Sounds like the perfect place to visit and watch our men shop while we sip on single malts and ogle works of art.

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