TJIN LEE, 45

Herworld (Singapore) - - TO KNOW -

Founder and manag­ing di­rec­tor of Mer­cury Mar­ket­ing & Com­mu­ni­ca­tions; and co-founder of Life Be­yond Grades, a so­cial move­ment that was launched in Sep­tem­ber 2018.

“A mind­set shift doesn’t hap­pen overnight. We are now ex­e­cut­ing the sec­ond part of the cam­paign, which is about the fu­ture of hir­ing and skills of the fu­ture, be­cause after all, the pur­pose of school is to pre­pare us for our ca­reers. We will have a se­ries of four talks where em­ploy­ers such as DBS and hedge fund com­pa­nies share how they use video games or per­son­al­ity tests to re­cruit peo­ple. The

first one kicked off on Nov 10; the rest are planned for the first quar­ter of 2019.

“We want par­ents to un­der­stand that em­ploy­ers are shift­ing the way they hire. We want to show par­ents the jobs they don’t even know ex­ist. It may then re­lax them in the way they view grades.

“We are also in con­ver­sa­tion with the Min­istry of Ed­u­ca­tion, be­cause I be­lieve that to ef­fect change, we need a three-pronged ap­proach – the pub­lic sec­tor, pri­vate sec­tor, and peo­ple col­lab­o­ra­tions. It should not just be the pub­lic sec­tor mak­ing poli­cies that the pub­lic doesn’t be­lieve in.”

White crepe shell, $1,900, black wool pants, $1,900, and calf leather pumps, $2,100, Givenchy.

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