THREE

When it was

established: In 2009, by Yasushi Ishibashi, a beauty industry veteran. That year also saw the collapse of Lehman Brothers, then in 2011 came the earthquake off the Pacific coast of Tohoku. The global economy was slow and the brand had a hard time taking off in its infancy. To cope with the economic situation, the brand lowered its prices but maintained the standards of its formulas and ingredients. Strong word of mouth and a reputation for delivering value for money turned its fortunes around.

Known for: Holistic luxury products that make natural skincare look chic. Four essential oils figure heavily in its skin, hair and body products: bergamot, green tea seed, frankincense and marjoram. In addition, naturally derived ingredients make up a high percentage of its formulas – on average, 92 per cent for skincare, and 80 per cent for base makeup.

Three now has more than 130 outlets in Japan and 50 outlets internationally. Its first flagship store opened in Tokyo’s stylish, upscale Aoyama district in 2013 and consists of retail, dining and spa sections so that customers can experience the brand using all five senses.

Look out for: Its bestselling line, the Balancing skincare range, which helps to restore the proper ratio of moisture and oil in skin. The AC line of body care, comprising body wash, moisturisers and massage oils, is specifically made to counter the drying effects of going from the hot outdoors to the cool indoors.