Shu Ue­mura

Herworld (Singapore) - - FEATURE -

Its epony­mous founder was an iconic makeup artist known for his exquisite skill, avant garde works and in­no­va­tive prod­ucts such as his makeup cleans­ing oil and an Asian-friendly eye­lash curler. And it’s those parts of its DNA that the brand now wants to fo­cus on. Shu Ue­mura is tak­ing steps to­wards makeup de­signed to flat­ter all Asian skin tones, and lim­ited-edi­tion col­lab­o­ra­tions that fall in line with its ul­tra-modern chic aes­thetic. First up: La Mai­son du Choco­lat, a hol­i­day col­lec­tion of eye, lip and cheek makeup in­spired by the Paris choco­latier’s in­dul­gent con­fec­tions.

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