The Buyers’ Guide To SS ’20

From playful colours to a ’70s comeback, these are the trends to watch, plus must-buy items this season – according to the merchandisers from three of the hippest multilabel stores in SG.

The trends to watch and must-buy items, according to the merchandisers from three hip multi-label stores here.

NINA CABELA, 26, RETAIL BUYER

The SS ’20 Mood In general, it’s minimal and relaxed yet adventurous. The runway shows have plenty of ’80s-inspired power dressing, head-to-toe leather and allover prints, but the silhouette is usually straight-cut and loose, which makes it comfortable for the wearer – this is what we are bringing in to the store. There are also a lot of pastels this season, which is more youthful and playful. And we are seeing designers putting a little twist on designs to make the looks more interesting.

3 Names to Watch

ROCKET X LUNCH: The unisex Korean label is known for its elevated basics with extra details, as seen in its SS ’20 collection – think a classic white shirt done in two tones with some ruffles, or an A-line skirt with drawstrings on its hem so that one can add some volume.

CURETTY: Another Korean label, but this one is still new in the market. Its upcoming collection shows a lot of potential. With its graphic tees and miniskirts, it exudes a nostalgic ’90s vibe that will continue to be very trendy this season.

LAZY OAF: This London-based label has been with us for years, but we’re still always excited about what it has to offer. Founded by designer Gemma Shiel in 2001, its collection every season is very unpredictable as it does not follow trends or designers. Each concept is always out of the norm.

KEY PIECES

Actually is at #03-18 Orchard Gateway (tel: 6735-3118), open daily from 11am-9.30pm.

2 2. CROPPED TOP, CURETTY Cropped tops are trending this season and are very suitable for Singapore’s weather. This mesh one from Curetty will keep one cool and comfortable.

4 4. EXTRA+LARGE BAG, FREITAG Bags in extreme sizes have been statement pieces since last year, and I’m sure this will continue this season. I like that this helps in sustainability, since you can easily dump everything into it and minimise your use of plastic bags.

Curetty

Lazy Oaf

5 5. SHOULDER BAG, CURETTY Designers are exploring and creating shapes for more hands-free carrying. We started bringing in such accessories last year and will be sure to have more in the coming months.

1 1. BRALET, LAZY OAF Bralets are key this season, be it printed ones or just plain black, as they can easily be styled under sheer tops or worn alone. Many brands have also been showcasing low-cut necklines, which will likely be a hit this season.

Rocket X Lunch

3 3. LAYERED TOP, ROCKET X LUNCH Shirt layering is another key trend this season for both sexes. I personally like this one because it encourages people to reimagine their old shirts or tops, and give them a new look and style.