Herworld (Singapore)

FILLED WITH JOIE DE VIVRE

Chopard celebrates the rebirth of the 1993 icon with a new campaign starring Julia Roberts.

- – DEBBY KWONG

Chopard celebrates the rebirth of the 1993 icon with a new campaign starring Julia Roberts.

First introduced in 1993 by Caroline Scheufele, co-president and artistic director of Chopard, Happy Sport has since become a mainstay of the Swiss luxury brand. “Happiness expresses itself through movements (and) happy diamonds follow the rhythm of your emotions. The free diamonds twirl as you do – they communicat­e your joie de vivre, they sparkle and celebrate your happiness, inspiring those around you,” she says. And Caroline believes that Julia Roberts embodies all of that spirit, especially with her famous smile. Julia is the perfect star for the latest Happy Sport campaign, radiating positive energy and fostering hope that everything will be reborn even more beautiful than before.

The Hollywood star showed up barefoot at the Palais des Festivals in Cannes in 2016 wearing an off-shoulder Armani

Prive black dress that highlighte­d the Chopard Haute Joaillerie emerald and diamond necklace around her neck – a truly memorable red carpet moment. Since then, she has uniquely personifie­d the ultimate free-spirited woman.

“It was her and nobody else! Julia Roberts was the only person whom I felt could convey the spirit that I see in Happy Sport,” says Caroline.

Now, Chopard celebrates the Happy Sport by launching the First: two 1,993and 788-piece limited edition rereleases of

the very first watch that debuted almost two decades ago. Both pay faithful tribute to their iconic predecesso­r, with its legendary diamonds and “pebble-link” bracelet, while introducin­g the latest innovation­s such as a new case in Lucent Steel A223 and the manufactur­ed Chopard 09.01-C movement with automatic winding. For the first time, the Happy Sport watch will be in an optimally comfortabl­e 33mm-diameter case inspired by the “golden ratio” principles of aesthetic harmony.

 ??  ?? Julia Roberts’ energy and vibrant gracefulne­ss embody the values of Chopard’s Happy Sport.
Julia Roberts’ energy and vibrant gracefulne­ss embody the values of Chopard’s Happy Sport.
 ??  ?? The Happy Sport features the iconic pebble link bracelet and seven dancing diamonds.
The Happy Sport features the iconic pebble link bracelet and seven dancing diamonds.
 ??  ?? The in-house movement has a 42-hour power reserve. The rereleases will have “The First” engraved on the caseback.
The in-house movement has a 42-hour power reserve. The rereleases will have “The First” engraved on the caseback.
 ??  ?? Happy Diamonds was christened by Caroline’s mother, who exclaimed upon first seeing them: “These diamonds are happier when they are free.”
Happy Diamonds was christened by Caroline’s mother, who exclaimed upon first seeing them: “These diamonds are happier when they are free.”

Newspapers in English

Newspapers from Singapore