J-BEAUTY WORLD

This new concept store uses big data to curate the best beauty and healthcare products for its customers’ needs.

A new concept store uses big data to bring in the best beauty products from Japan to Singapore.

Not being able to head to Japan to top up our beauty stash doesn’t mean we’re completely cut off from found-only-in-Japan products. You can probably find them at Osakakuma, which specialises in J-beauty.

The store, which originated in Osaka, Japan, curates its beauty, health and personal care offerings from over 10,000 surveyed customers of its 24 stores, both offline and online across Asia – Japan, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand, Vietnam and Singapore.

In Singapore, it carries more than 1,000 products at its PLQ Mall flagship and Bugis+, and online. These are curated from its 10,000-strong product base in Japan, and updated regularly.

“We curate our product lines strictly to eliminate product confusion [while ensuring] no inflated prices through our direct-from-supplier channels, and ensuring a uniform shopping experience via our omnichannel store offerings,” says CEO Tony Wang.

Osakakuma is at #02-51/52 Bugis+ and #02-22 PLQ Mall. Or shop online at Shopee.sg, Lazada.sg and Qoo10.sg.