THREE SG BRANDS THAT ARE “KILLING IT”, ACCORDING TO HANYA

1. STORE UNDA (WWW. STOREUNDA.COM) “Feminine sophistication with a touch of edgy detailing. Designer Valerie Wang’s designs are unique and different from what our other local e-commerce labels offer.”

2. PLAYHOOD (WWW. PLAYHOOD.NET) “Playhood stands out boldly for its playful grunge and Y2K aesthetic. Designer Sarah Lai illustrates and executes her floral designs on satin Hawaiian shirts, board shorts, bucket hats, T-shirts and more, including a full range of knitwear recently. She’s also doing a range of baguette bags with her illustrations. I don’t think there’s another local brand that’s as experimental in pushing illustration design boundaries.”

3. BUTTER.SG (WWW. BUTTER.SG) “My favourite local activewear/athleisure brand for its functional and stylish sets. It knows exactly how active millennials and Gen Zs want to look when working out.”

“You’ll never catch me without a customised ring when I am dressed to go out. And most times, I’ll add a customised name necklace to fill the bareness of my neck too.”