CHU COLLAGEN

While fresh to F&B, Ethel Neo and Peter Lau are no newbie entrepreneurs – they also run Eclat by Oui, a diamond simulant business. Chu Collagen was born in 2018, after Ethel had her first child and was craving collagen soup at home. “The tricky part was achieving the balance between the thick consistency and the rich flavour; this was also affected by how long the soup was boiled. So Ethel had to try many times with different combinations just to get it right,” says Peter. Chu Collagen launched in April 2020 and hit $1 million in revenue in one year. Strong demand has led to a soup subscription service and plans to launch in Malaysia later this year.