Why This Modern Floral Scent Will Be Your New Favourite Perfume
Step into a fantastical flower garden with each spritz.
Floral scents have an evergreen appeal – they’re also a classic in most fragrance wardrobes.
In fact, floral notes may have been a staple when it comes to perfumery over the course of history. It was believed that Cleopatra filled her ship knee-deep with roses as she made her way to meet her lover, Mark Antony.
The options are countless when it comes to floral fragrances, from the delicate and ultra-feminine to the intense and unabashedly sensual. Although floral perfumes can sometimes be heavy and cloying, today’s iterations are lighter, fresher and less heady, making them perfect for daily wear.
One such scent is Gucci Beauty Flora Gorgeous Gardenia Eau de Parfum.
From the get-go, this feminine and floral scent is a more intense expression of the original eau de toilette. The scent still remains rooted in the gardenia flower, but is now given a modern edge with the addition of pear blossom. For a creamier lushness, jasmine grandiflorum absolute is included. Finally, a touch of brown sugar accord lends the fragrance a soft and sweet warmth to envelope the senses.
The lacquered “pretty-inpink” glass bottle is a reflection of the feminine scent within. It features the Italian house’s distinctive flora pattern, reimagined by creative director Alessandro Michele. This floral illustration is a nod to the colourful flowers created by artist Vittorio Accornero for the brand in 1966. The result is a whimsical and joyful creation that sits prettily on any vanity table.
OUR TESTERS SAY...
“A sweet and fresh floral scent that isn’t too cloyingly sweet. And while the dry down is warm, it’s not heavy. It wears well, lasting for more than five hours. Definitely something that I could wear daily as it makes me smile each time I catch a whiff of it.”