An im­pres­sive makeover for the Ital­ian brand’s flag­ship gallery.

A fresh face for the Ital­ian house’s flag­ship store at Paragon

Home & Decor (Singapore) - - Contents -

W e’ve been teas­ing you with Gucci’s home­ware de­signs ever since the launch last year, flash­ing you loud an­i­mal-mo­tif cush­ions and kalei­do­scopic beech-wood din­ing chairs, Now, not only is the Decor col­lec­tion fi­nally avail­able here, but the house’s flag­ship store has been ut­terly trans­formed by cre­ative direc­tor Alessan­dro Michele’s mag­i­cal touch.

Be­fore we for­get what the store at the Paragon shopping mall looked like just months be­fore, here’s a flash­back: highly pol­ished glass, bronze mir­rors and warm gold lights il­lu­mi­nat­ing the la­bel’s fa­mous name. It was es­sen­tially for­mer cre­ative direc­tor Frida Gian­nini’s uber-sleek lux­ury aes­thetic. Com­pared to the store’s present look, the dif­fer­ence is night and day.

Proudly fronting Or­chard Road, the five-storey tall fa­cade has been taken over by lu­mi­nes­cent mar­ble, and the in­te­ri­ors have been hi­jacked by an en­tire spec­trum of colour.

Ev­ery­where you look, you can find sig­na­tures of Michele all around the 10,000sqf space: in the jux­ta­po­si­tion of round ta­bles with rec­tan­gu­lar ones, sump­tu­ous vel­vet chairs against me­chan­i­cal dis­play units, and in the com­bi­na­tion of in­dus­trial and ro­man­tic el­e­ments like riv­ets with vin­tage dark wood fur­ni­ture.

The pri­vate room on the sec­ond floor, dec­o­rated with pink vel­vet walls and ar­ti­sanal mar­ble mo­saic floor, houses the Decor col­lec­tion, special readyto-wear pieces, and Gucci’s DIY ser­vice sec­tion. VIPs who de­sire a more exclusive shopping ex­pe­ri­ence will be at­tended to here. The store’s last makeover was eight years ago, while Gian­nini was still at the helm, so this trans­for­ma­tion is more than just an aes­thetic up­date – it is Michele’s stamp herald­ing a new era at Gucci.

VIPs get to en­joy an exclusive shopping ex­pe­ri­ence in Gucci’s pri­vate room on the sec­ond floor.

LEFT Sump­tu­ous chairs from the Gucci Decor col­lec­tion dot the en­tire store.

BE­LOW When lit up at night, the five­storey fa­cade makes for a pretty dis­play.

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