Built with the latest technology, the Beosound Edge is both a powerful and edgy audio speaker. What goes into the engineering of such a ground-breaking product that is made to satisfy all fronts, from sound quality to aesthetics? We speak with B&O’s senior concept manager, Kresten Bjorn Krab-Bjerre, to find out more and learn about the evolution of audio products on the market in recent years.
How have audio products evolved over the years?
Sound has always been a part of entertainment for many years, and its quality has become better with time. The big change now is with connected audio, where you live with sound in a different way. The ideal way to live with music is to set the scene and atmosphere in your home and be able to listen to music even when walking around. The solution for that is connected audio. It is also made more convenient now, as you can stream from your smart devices. It is a great transition – moving from static and cabled options to something that is so dynamic.
With the advancement of technology moving so quickly, is it a constant challenge for B&O?
Yes, our products are generally bigger investments and people expect them to live for a long time. We always try to design them in a way where they are not just electronic products, but also beautiful items in their own right. We retain the quality by offering software updates to ensure that products remain relevant. Even though a platform may not develop any further at some point, it’s still as good as when it was bought. It may not have the latest features but it still works as a great music provider.
Has the idea of making products look futuristic and unlike conventional audio products always been B&O’s design direction?
Yes, I think what is important for us is not just to showcase technology. It’s more about creating items that look beautiful in your home. We like to create mystery and excitement without necessarily displaying technology. For example, the Beosound Edge welcomes you by lighting up when you approach it and this makes it more personable.
What is one of the constant challenges when launching products?
It’s always about economy, aesthetics and product performance. It’s also about creating harmony between designers, audio engineers and many other teams working on the project, and this can get extremely difficult.
“We always try to design them in a way where they are not just electronic products, but also beautiful items in their own right.”
RIGHT, TOP & MIDDLE A peek into the production cycle of Beosound Edge at B&O factory.
RIGHT, BOTTOM B&O factory houses an acoustically treated lab where all audio products are tested.
BELOW Bang & Olufsen’s headquarters in Struer, Denmark.