CUT­TING EDGE

Home & Decor (Singapore) - - People -

Built with the lat­est tech­nol­ogy, the Beosound Edge is both a pow­er­ful and edgy au­dio speaker. What goes into the en­gi­neer­ing of such a ground-break­ing prod­uct that is made to sat­isfy all fronts, from sound qual­ity to aes­thet­ics? We speak with B&O’s senior con­cept man­ager, Kresten Bjorn Krab-Bjerre, to find out more and learn about the evo­lu­tion of au­dio prod­ucts on the mar­ket in re­cent years.

How have au­dio prod­ucts evolved over the years?

Sound has always been a part of en­ter­tain­ment for many years, and its qual­ity has be­come bet­ter with time. The big change now is with con­nected au­dio, where you live with sound in a dif­fer­ent way. The ideal way to live with mu­sic is to set the scene and at­mos­phere in your home and be able to lis­ten to mu­sic even when walk­ing around. The so­lu­tion for that is con­nected au­dio. It is also made more con­ve­nient now, as you can stream from your smart de­vices. It is a great tran­si­tion – mov­ing from static and ca­bled op­tions to some­thing that is so dy­namic.

With the ad­vance­ment of tech­nol­ogy mov­ing so quickly, is it a con­stant chal­lenge for B&O?

Yes, our prod­ucts are gen­er­ally big­ger in­vest­ments and peo­ple ex­pect them to live for a long time. We always try to de­sign them in a way where they are not just elec­tronic prod­ucts, but also beau­ti­ful items in their own right. We re­tain the qual­ity by of­fer­ing soft­ware up­dates to en­sure that prod­ucts re­main rel­e­vant. Even though a plat­form may not de­velop any fur­ther at some point, it’s still as good as when it was bought. It may not have the lat­est features but it still works as a great mu­sic provider.

Has the idea of mak­ing prod­ucts look fu­tur­is­tic and un­like con­ven­tional au­dio prod­ucts always been B&O’s de­sign di­rec­tion?

Yes, I think what is im­por­tant for us is not just to show­case tech­nol­ogy. It’s more about cre­at­ing items that look beau­ti­ful in your home. We like to cre­ate mys­tery and ex­cite­ment with­out nec­es­sar­ily dis­play­ing tech­nol­ogy. For ex­am­ple, the Beosound Edge wel­comes you by light­ing up when you ap­proach it and this makes it more per­son­able.

What is one of the con­stant chal­lenges when launch­ing prod­ucts?

It’s always about econ­omy, aes­thet­ics and prod­uct per­for­mance. It’s also about cre­at­ing har­mony be­tween de­sign­ers, au­dio en­gi­neers and many other teams work­ing on the pro­ject, and this can get ex­tremely dif­fi­cult.

“We always try to de­sign them in a way where they are not just elec­tronic prod­ucts, but also beau­ti­ful items in their own right.”

RIGHT, TOP & MID­DLE A peek into the pro­duc­tion cy­cle of Beosound Edge at B&O fac­tory.

RIGHT, BOT­TOM B&O fac­tory houses an acous­ti­cally treated lab where all au­dio prod­ucts are tested.

BE­LOW Bang & Olufsen’s head­quar­ters in Struer, Den­mark.

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