Soft& Sustainable

For the team from Singapore-grown retailer the baby closet, sustainability is key. Too often, they see families buying irresistibly cute clothes only for the items to be discarded three or four wears later due to poor production in the fast fashion world. They say: “A study by climate scientists found that a child born into the developed world leaves a 58.6 metric tonne carbon footprint annually; this includes thousands of disposable diapers and baby wipes, which take hundreds of years to decompose. We believe that babies don’t require an extensive wardrobe of clothes and toys, but more importantly a closet of selected high-quality, sustainably-made baby essentials.”

To this end, the brand believes in careful sourcing and partnering with like-minded companies globally. Their products are individually tested and handpicked, and made from organic ingredients that are derived naturally. They’re also chemical-free and non-toxic, making them gentle on the most delicate and sensitive skin.

Store highlights!

• Cam Cam Copenhagen produces some of the finest organic baby products in Denmark, if not the world; their enduring design and material quality means the items can be appreciated for generations to come.

• Natursutten uses ecologically sustainable pure natural rubber from the Hevea brasiliensis tree in its pacifiers, teethers and nipples, and borosilicate glass for its baby bottles.

• Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility – the certified organic cotton they use is soft and resilient, allowing young skin to breathe naturally while having a low environmental impact.

thebabycloset.sg | Instagram & Facebook: @thebabycloset.sg

Beautiful, organic and sustainable baby essentials that mean a lot to parents and to the planet.