League Of Legends
Hublot celebrates its 10 years in football with a campaign starring the sport’s hall of famers for UEFA Euro 2016.
In its decade- long love affair with football, Hublot has collaborated with not just teams and tournaments, but also legends of the sport. This year, as the official watch partner of UEFA Euro 2016, the brand again recruits the emblematic figures of football for a series of powerful portraits titled “What Is Your Euro Moment?” The campaign follows a previous effort from the 2014 FIFA World Cup in Brazil, in which soccer stars posed with fanciful footballs designed by renowned Brazilian artist Romero Britto. Now, virtuoso players and celebrated coaches proudly share their personal Euro game highlights, as photographer Fred Merz creates images portraying them in their prime. Inaugural games, golden goals, and stunning victories – these are the crowning moments that resonate with passionate fans, and by presenting these stories and emotions, Hublot strengthens its status as the veritable game master of the popular sport.
Naturally, Hublot’s relationship with football is accompanied by a roster of limited edition timepieces, each associated with a sponsored club or championship. During the 2014 FIFA World Cup, the watchmaker even created a dedicated soccer timer in the Big Bang Unico Retrograde Chronograph, housing a proprietary movement conceived specifically for timing football matches. This socalled “Soccer Bang” returns on the occasion of Hublot’s third Euro participation dressed in the colours of France, the host country for UEFA Euro 2016. Like its predecessor, the chronograph is distinguished by two retrograde hands that clock the minutes and seconds on a scale delineating 45- minute halves of a match, with 15 minutes of extra time (for a total of 60 minutes). A central aperture indicates which half is being timed, while regular timekeeping occurs on a lower sub- dial. The sporty timepiece is fitted with the signature Unico 45mm case in black ceramic and “One Click” interchangeable strap system, and is limited to 100 pieces.