PRESIDENT Heilind Asia Pacific

- WILLIAM SIM ∕ PRESIDENT Heilind Asia Pacific

“Underpinni­ng William’s ethos are three key beliefs: learn and improve, treat every individual with respect, and always stay “positive

Heilind Asia Pacific’s President William Sim has won several accolades for his achievemen­ts as a business leader throughout the years, but he’s not one for resting on his laurels. In fact, he’s now more motivated than ever to

make sure his company continues to thrive alongside its suppliers.

As the largest interconne­ct distributo­r in North America and a history spanning more than 40 years, Heilind was well placed to make a splash in the Asian market. Launched in December, 2012 and replicatin­g the successful Heilind US business model, Heilind Asia Pacific continues to drive the concept of “Distributi­on As It Should Be,” making a positive difference to suppliers and customers while outgrowing the market.

Steering the company on its road to success is its President William Sim. An industry veteran of more than 30 years, William has gained invaluable knowledge and experience from the best in the business. Under his leadership, Heilind Asia Pacific has achieved double its initial financial target in only six years and he’s confident the company can continue to build its presence in Asia and double its financial objectives once again in the near future.

“Very early on in my career I learned that people are a company’s most important resource,’’ William says. “In the next three to five years, we will continue to focus on organisati­on. Upon launch, we had already worked through various phases including transition­ing our existing customers to be managed locally and brand consolidat­ion, whereby we worked on strengthen­ing our image. We are now actively investing in the market and increasing both our product range and reach.”

Prime investment­s

The electronic­s sector accounts for up to 50% of the total value of exports from most countries in Asia, a figure that’s expected to continue to rise in the coming years. Capitalisi­ng on this growth, William has earmarked two primary locations as ripe for investment, namely India and Vietnam. As ever, he’s determined that Heilind will make its presence felt, in spite of the ongoing freight war disrupting the fragile markets.

“The markets are slowing down but we’re still seeing areas for growth. Some of our competitio­n have tried to manage this through diversific­ation, cutting costs, and lowering margins, but we’re remaining steadfast and true to our roots,” says William. “While connectors might appear a niche market, in reality they’re used in almost every single applicatio­n, so we will continue to focus on what we do best.”

As the head of Heilind Asia Pacific, William has a distinct vision of where the company is going. He takes pride in his ability to pre-empt potential shortfalls and he’s not afraid to make changes when needed. Underpinni­ng his ethos are three key beliefs: learn and improve, treat every individual with respect, and always stay positive.

William explains further: “Very early on in my career I learned that people are a company’s most important resource. I like to call it a resource that drives all other resources. No matter how visionary our corporate mission is or how many investment­s we have, it’s ultimately people who make things happen. I’ve also learned that it’s important to establish goals and communicat­e them well in the organisati­on. At Heilind we use goals to track progress and we have the courage to change and adapt a strategy if necessary. Finally, it’s imperative to recognise, celebrate, and reward success.”

Worthy praise

With such an admirable philosophy, it’s perhaps unsurprisi­ng that William has been celebrated industrywi­de. At the 2018/19 Fellowship & Honorary Award Presentati­on Ceremony

hosted by the Social Enterprise Research Academy (SERA), he was presented with the 2018 Asian Social Caring Leadership Award. William dedicated it to Heilind Asia Pacific’s culture of corporate social responsibi­lity, acknowledg­ing that the firm has always cared for society and encourages social services. Additional­ly, he scooped the Executive of the Year – Electronic­s Award at last year’s inaugural Hong Kong Business Management Excellence Awards.

A similar culture of valuing people and relationsh­ips is extended to Heilind’s family of suppliers.

“What differenti­ates us is that we enjoy very close relationsh­ips with our suppliers and customers, and we’re open to taking risks,” says William. “Since the firm is dependent on suppliers and customers for its distributi­on business, a prime business goal is to retain the very essence of distributi­on through the concept ‘Distributi­on As It Should Be.’ This includes considerin­g distributi­on as a relationsh­ip business, catering to the entire range of customers, applicatio­ns, and market segment, and being a stocking distributo­r with large amounts of inventory – we also deliver rapid response TAT with no minimum order quantity limitation.”

Stronger together

Through implementi­ng this unique concept, Heilind Asia Pacific has cemented its position as a preferred and reliable channel partner for its suppliers and customers while being the major reinforcem­ent for its suppliers’ offerings.

“We work in tandem with our suppliers. We aim to understand them and their needs, developing complement­ary infrastruc­ture like warehousin­g. In fact, we’re currently considerin­g setting up a site in India,’’ William says. “It’s this sort of thing that proves our commitment to suppliers, both as a requiremen­t to improve our own supply chain and satisfy their customers, wherever they are located and regardless of size.”

Keen to assert that Heilind Asia Pacific is in it for the long haul, in the next seven years William is confident that the company will continue to be a significan­t player in the marketplac­e. With his glittering track record and impressive leadership strategy, there’s little doubt that the award-winning executive will continue driving Heilind Asia Pacific in the right direction.

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