Cause for Rio
Omega does its part for the Rio Olympics 2016
Swiss watchmaker omega has, since 1932, been the Official Timekeeper at the Olympic Games on 26 different occasions. The brand’s partnership with the most famous sporting event in the world has been a timehonoured one, and one that has seen leaps and bounds in the technology supporting it.
Come Rio this year, however, Omega has its work cut out for it. With several controversies surrounding the event making the news, it’s a difficult time to tread the ground.
Doing its part for awareness, the brand has stepped up its corporate social responsibility over the past year with several “Social Action” projects in the host city. Working alongside the Viva Rio charity, Omega has set out to help young families in the city get a leg up.
One of the first projects from the brand was the refurbishing of a specialised centre for pregnant women and mothers in the Costa Barros district. Its 12 projects cover various fields, from education to the after care of children. On Omega’s to-do list is the renovation of municipal schools, state high schools as well as spaces for after school learning, aiming to give the kids there a headstart in life.
Another project we’re glad the brand is taking up is supporting the Viva Favela Community Correspondent Course, a citizen journalism project that was born in 2001 to inspire future journalists. The project offers several multimedia workshops that train youth as community correspondents, and maintains a website with the content made by them. Omega will be helping to build an interactive multimedia space and providing courses on new technologies and media.
It’s a cause we feel strongly for, given the disruption reported by news outlets that the Olympics will be bringing. The overall result of the project will be one of long-term impact, allowing for a better future even after the Games have ended.