La Chaux-de-fonds’ neighbour, Le Locle, just a few kilometres away, is considered to be where the industry started in Switzerland. Made famous by Daniel Jeanrichard, a self-taught watchmaker who turned the business of watchmaking from a winter cottage industry for farmers into a full industry, Le Locle is home to numerous big names as well. Montblanc, Zenith, Tissot, Ulysse Nardin are all based here. The world’s most notable watch museum, the Musee d’horlogerie du Locle also sits within the city. This city was also ravaged by fire, but in the 19th century redesigned itself into a city-factory setup. Le Locle is significant because it was where Daniel Jeanrichard established the concept of the verticalised manufacture, where case-makers, movement assemblers and other craftsmen all came under one roof. This would later find itself replicated by other companies and radically change the way guilds and watchmaking firms worked together.