1 THE THEME: BEYOND THE RUNWAY
It used to be that fashion show previews were held behind closed doors, with a closely guarded invite list that was mainly made up of media partners, buyers and VIPs. Over time, though, such shows have opened up to a bigger audience. Today, anyone can watch a live telecast of one as long as you’re connected to the Internet. The constantly evolving Singapore Fashion Week (SGFW) takes this public engagement factor further this year with the Zip Code FashTech Summit, a series of talks and conferences, and E-Shoppability, a shop-as-you-watch online platform. SGFW is also working with MODESTyle to showcase designs in “modest fashion” to reach out to a different demographic of consumers. These collaborations bring everyone, from industry leaders to investors, within the technology and fashion retail sectors together.