Pets (Singapore)

HAPPENINGS

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• SINGPET SUPER STORE AT DEMPSEY HILL

• FREE COFFEE SUNDAY CHRISTMAS

• PETS’ DAY OUT: HAPPY ‘HAMMY’ CHINESE NEW YEAR EDITION

• ANIVERSITY: FOR THE LOVE OF

ALL ANIMALS

• TUX FOR TAIL FUND RAISER CANCELLED

When: 16 February 2020 Where: Dempsey Hill

Singapore’s pet population will grow toward 1 million pets in the coming years, with a greater variety of pets being pampered in completely new ways.

To give pet parents the choice and convenienc­e they need to spoil their fury kids, Singpet opened what is billed as “Singapore’s largest pet store” on 16 February 2020. Set atop Dempsey Hill in a sprawling colonial building, pets are warmly welcomed in the 465 sq m spacious store.

The company itself is not exactly the “new kid on the block” ‒ it’s been around for more than a decade, having set up the country’s first pet online store way back then. And, it sold to the rest of the world, not just to pet owners on our sunny shores. Success saw it opening its first brick-andmortar store in 2011.

For Sebastian Wiradharma and his wife, Jeanette Marhalim, both Singpet’s directors, they’ve come a long way as they welcome visitors to the superstore. Their combined ideas of what a pet retail store should look like can be seen with the introducti­on of comfy lounge chairs and dedicated areas for entertainm­ent (for both humans and canines alike). The relaxed atmosphere allows visitors to stroll through and check out the over 3,000 pet product lines beautifull­y curated through the store. No rush, just enjoy the vast display and relaxed atmosphere.

Using the latest in technology in-store eg: all items come with QR codes, the customer can have all necessary details to make an informed decision before buying. “We’re a technology-driven company,” says Sebastian. And, with transactio­ns made almost seamless and fuss-free, customers are happier with their shopping experience.

Singpet has also introduced a Singapore-first pet club annual membership which allows owners to purchase everything they need for their pets at wholesale prices, at the store or online at www.singpet.com. “We’re like Costco,” says Sebastian, referring to the wholesale concept style shopping in the US. To date, its membership subscripti­on remains one of the store’s top 3 sellers.

Adds Sebastian: “We shop the world for our customers. We even have ice-cream and cake mixes for the dogs.” There’s also an entire line of premium Italian products coming in for the more discerning pet owners. In addition, he has “purposely created space” for pet-related events to be held on a monthly basis. Catering to an intimate crowd of about 50, it’s a hang-out place where the entire family can come together.

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