Doggie Desserts by Ben & Jerry’s

VERMONT, USA: No bones about it, Doggie Desserts are a dog’s new best friend.

For the first time in Ben & Jerry’s ice cream maker history, they will introduce two flavours designed exclusively for canines. Doggie Desserts are formulated with a sunflower butter base. The frozen fun includes peanut butter and pretzel swirls in “Pontch’s Mix” and, the creaminess of pumpkin and mini cookies in “Rosie’s Batch”.

All of the ingredients used are found in their current ice cream recipes. “We know our fans love their dogs and treat them like family,” said Lindsay Bumps, the company’s Global Marketing Specialist who also happens to be a certified veterinary technician. “We created this product line so pups can enjoy something even better than belly rubs.”

“Pontch’s Mix” and “Rosie’s Batch” were named after two real dogs in the Ben & Jerry’s

office – a Frenchie and a rescue mutt of mixed heritage. As a dog-friendly workplace, the Ben & Jerry’s headquarters in Vermont often has up to 40 pups curled up under desks, keeping employees company.

In addition to the two new Doggie Desserts, Ben & Jerry’s has partnered with like-minded suppliers to offer must-have pet accessories like a custom tie-dye leash made from recycled water bottles and a plush cone toy stuffed with recycled fill.

Doggie Desserts will be sold individually in mini cups or in 4-count multipacks, with a suggested retail price of US$2.99 and US$4.99 in the US.

However, there’s no word yet on when our local pooches will be able to get their very own ice cream in Singapore. Laura Peterson, PR manager for the company says they will have to see how well they do in the US before making expansion plans.