IF WE ONLY KNEW

Portfolio - - LETTER FROM THE EDITOR - MAN­AG­ING ED­I­TOR marc@pulp­kreatives.com

Work­ing for a mag­a­zine is like mak­ing pre­dic­tions on a daily ba­sis – only they are not re­ally pre­dic­tions but rather very fine cal­i­bra­tion of what peo­ple will hope­fully be talk­ing about in the very near fu­ture. Most of us were taught that the thought cy­cle is about three months long: A thought cy­cle ap­prox­i­mates the time it takes for an idea to be fully formed be­fore it is ar­tic­u­lated and be­comes a ‘thing’. So, ide­ally, we should be think­ing about what will be the top­ics of our col­lec­tive con­ver­sa­tions three months from now, and be pre­pared to write about it as if it’s al­ready hap­pen­ing. With that be­ing the case, a num­ber of us work­ing in mag­a­zines rely on of­fi­cial cal­en­dars to guide us along. We imag­ine and pre­pare is­sues based,firsto­fall,on­whatwe­knowwill­hap­pen­with­inthethought­cy­cle, in­clud­ing cal­en­dared hol­i­days, po­lit­i­cal events, re­lease of eco­nomic re­ports, and so on. We also con­sider on­go­ing con­ver­sa­tions with long tails – those that will not see an end within the thought cy­cle. In this is­sue, we at­tempt some­thing am­bi­tious. We asked fifty-five per­son­al­i­ties, en­trepreneurs, busi­ness pro­fes­sion­als, in­clud­ing some of our fa­vorite pun­dits – Anna Gong, Nirvik Singh, Kelvin Lee, Jan Weiser – to pre­dict what will hap­pen in their in­dus­try. And they came back with some very in­ter­est­ing an­swers. I will not spoil this sur­prise by quot­ing snip­pets. I will just di­rect you to our Spe­cial Re­port – IF 2MOROWERE2DAY. Please take time to read the en­tire re­port. It might just make your 2018 way much bet­ter. A la salud!

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