AFTER 70 YEARS FERRARI IS STILL IN THE LEAD

Dieter Knechtel, CEO Ferrari Far East Hub, reveals the legendary carmaker’s plans for the near future

In 2016 Ferrari sold some 8,000 cars, and they have a plan to produce 9,000 cars by 2019. Quite an amazing feat for a luxury/ high performance automaker, still Ferrari has a reason why it is so flexible and can adjust to market conditions. Dieter Knechtel, CEO Ferrari Far East, explained, “We are not going to produce cars from stock. We are going to produce cars from demand.” That’s a smart move as it means that automaker doesn’t get tied down with inventory like other car companies. They just build cars when they’re ordered. And the carmaker relies on new technologies to drive the company forward. When asked if he’s happy with the current level of growth, Knechtel replied, “Naturally, we are a growth-based. We would like to grow more. And to do this we are developing new ideas and putting forward new products that are attractive enough to steer more demand.” Ferrari is often one of the first to integrate racecar technologies into its new sport vehicles. From revolutionary new braking, electronic steering and transmissions, Ferrari has always been at the forefront of high performance automobiles.

Planetary Problem

Carmakers around the planet are now facing a two-front war: First, the electric vehicle seems to have finally come into its own. Next, many governments around the world have announced plans to phase out the internal combustion engine as a way of combating global warming. As a result, many luxury carmakers are now introducing electric vehicles. Will Ferrari offer one? Will Ferrari be developing an electric car?