Strengthening Qualtrics’ presence in the Southeast Asia is one of my key priorities. 2018 is particularly exciting for us as we have expanded our portfolio, working with over 90 customers, including OCBC Bank, Sephora and Singapore Post, in the region. Following the launch of our SEA headquarters last September, we have also grown from a two-people team to ten employees. This year, I hope to bring mass awareness to organizations on how they can embark on a journey to better Experience Management, and provide them the foundation to compete and strive in the Experience Economy. In the Experience Economy, services have become increasingly commoditised. For organizations to gain a competitive edge, it is imperative that brands today have the ability to provide experiences that are engaging, memorable and personal. Each month, we will be performing workshops designed to help organizations excel in the Experience Economy. In today’s customer-centric economy, it is vital for businesses to look at how they can better manage experiences. However, beyond delivering exceptional customer experiences, brands should also focus on employee engagement as they are at the heart of any business. As the Head of Southeast Asia of the leading company in experience management, being able to better manage the four key pillars of our business—customer, product, employee and brand experiences—will be a key deliverable for me and my team this year.