DRIVEN BY A PUR­POSE

The quest for sus­tain­able mo­bil­ity results in a wide range of elec­tri­fied BMW ve­hi­cles, with a spe­cial fo­cus on the BMW i3, which boasts in­cred­i­ble eco-friendly fea­tures

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At a re­cent round­table dis­cus­sion that re­volved around lux­ury and habits of credit card­hold­ers, DBS re­vealed that the top three things that ap­pealed to the af­flu­ent are din­ing, travel, and cars. On the topic of cars, an au­to­mo­bile’s make is one thing, but how it per­forms – and its im­pact on the planet – is another. To­day, dis­cern­ing car own­ers, which in­clude DBS In­signia Card­mem­bers, don’t just care about the brand of car they’re driv­ing. With press­ing global is­sues, chang­ing mind­sets, and so­cial causes they sup­port, they are also con­cerned about the ef­fects their ac­tions have within their com­mu­ni­ties and be­yond.

In­stead of go­ing with the fastest or the flashiest, a grow­ing num­ber of in­di­vid­u­als are now ex­plor­ing elec­tric car op­tions be­cause they don’t emit harm­ful green­house gases or nitro­gen ox­ide, in ad­di­tion to be­ing quiet and easy to op­er­ate.

TO­WARDS A SUS­TAIN­ABLE DI­REC­TION

With the re­cent launch in Sin­ga­pore of an ex­ten­sive range of BMW iPer­for­mance Au­to­mo­biles, the Ger­man brand is lead­ing the way in help­ing keep the coun­try’s roads green. The BMW iPer­for­mance ve­hi­cles rep­re­sent the most rig­or­ous im­ple­men­ta­tion yet of Ef­fi­cient Dy­nam­ics in ve­hi­cles from the BMW brand. All mod­els al­low for emis­sion-free driv­ing with­out com­pro­mis­ing on the driv­ing plea­sure that one ex­pects from BMW.

Among the range of BMW i / BMW iPer­for­mance ve­hi­cles that’s at­tract­ing at­ten­tion is the BMW i3 – and for good rea­son. At a glance, the cool and com­pact car boasts big with its abil­ity of achiev­ing zero tailpipe emis­sions. It is also de­signed from the ground up to be sus­tain­able, all while de­liv­er­ing BMW’s hall­mark driv­ing plea­sure.

SUS­TAIN­ABLE FROM THE IN­SIDE, OUT

The BMW i3, had its start back in 2007 as part of project i, which laid the foun­da­tions for sus­tain­able mo­bil­ity so­lu­tions in­flu­enced by en­vi­ron­men­tal, eco­nomic, and so­cial change. BMW i is there­fore com­mit­ted to creat­ing in­no­va­tive ve­hi­cles and mo­bil­ity ser­vices with pre­mium char­ac­ter de­fined squarely in terms of sus­tain­abil­ity.

The BMW i3 in­cor­po­rates an all-elec­tric drive sys­tem and emits zero driv­ing emis­sions. It also boasts the ECO PRO mode that in­creases the range and re­duces en­ergy con­sump­tion.

The ve­hi­cle’s sus­tain­able fea­tures also go be­yond the green en­ergy it runs on. Every­thing comes full cir­cle as the ap­proach en­com­passes the car at all stages – from de­vel­op­ment to pro­duc­tion and re­cy­cling. For starters, ma­jor­ity of the ma­te­ri­als used are made from re­new­able sources, while man­u­fac­tur­ing also fea­tures 100% en­ergy from re­new­able sources.

Notable is the use of nat­u­ral fi­bre el­e­ments for the in­te­ri­ors, which re­places petroleum-based plas­tics. The ke­naf fi­bre that’s used in­stead is har­vested from malva plants, which con­vert CO2 into oxy­gen at an above-av­er­age rate. Mean­while, eu­ca­lyp­tus is used for wood in­te­rior trims and comes from plan­ta­tions that are cer­ti­fied by the For­est Stew­ard­ship Coun­cil (FSC), en­sur­ing sus­tain­able forestry prac­tices.

What’s more, the leather used in the BMW i3 is tanned with nat­u­ral ex­tract from olive leaves in an en­vi­ron­ment-friendly man­ner, al­low­ing the leather to re­tain its nat­u­ral shine and its tem­per­a­ture-bal­anc­ing char­ac­ter. Fi­nally, the BMW i3 is 95% re­cy­clable, as the bat­tery mod­ule can be re-used as a stor­age re­cep­ta­cle for so­lar en­ergy, while the sur­plus car­bon fi­bre can be re­turned to the pro­duc­tion process.

With the steady pro­lif­er­a­tion of elec­tric ve­hi­cles on the road, and with re­spected com­pa­nies like BMW lead­ing the way and set­ting the bar, the jour­ney to­wards a cleaner, greener des­ti­na­tion might not be as far as we thought.

The fleet of BMW i / BMW iPer­for­mance Au­to­mo­biles in Sin­ga­pore

Above: The BMW i3 is de­signed to be sus­tain­able while de­liv­er­ing BMW’s hall­mark driv­ing plea­sure

Left: Sus­tain­able from the in­side out – the in­te­rior of the BMW i3 is com­prised of en­vi­ron­ment­friendly ma­te­ri­als

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