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Just as VCs and in­vestors eval­u­ate op­por­tu­ni­ties to fund busi­nesses, so do the busi­nesses them­selves; no one wants to be bound to un­nec­es­sary obli­ga­tions. GuavaPass co-founders, Mr. Jef­frey Liu and Mr. Rob Pachter ( From right) of­fer their view from the other side of the equa­tion. Launched in Sin­ga­pore in 2015, GuavaPass is to­day the largest ‘healthy liv­ing com­mu­nity’ in Asia and the Mid­dle East with pres­ence in 12 cities across the re­gion. GuavaPass is also the world’s only fit­ness app to of­fer un­lim­ited class pack­ages to mem­bers. The app has also been in­stru­men­tal in sup­port­ing the growth of nu­mer­ous bou­tique stu­dios, help­ing small-scale stu­dios grow by up to eight times by fa­cil­i­tat­ing ex­pan­sion and new stu­dio builds through mar­ket­ing events. Each class and stu­dio of­fered on the plat­form has been care­fully se­lected, and is reg­u­larly tested by the GuavaPass team, en­sur­ing the high­est qual­ity

ex­pe­ri­ence for mem­bers. When screen­ing po­ten­tial in­vestors, Mr. Liu and Mr. Pachter al­ways as­sume they are go­ing to build a long-term re­la­tion­ship with their in­vestors; thus, they find build­ing a strong rap­port and get­ting com­fort­able with po­ten­tial part­ners to be ex­tremely im­por­tant. In­vestors who are gen­er­ous with their time, will­ing to sit down to brain­storm strate­gic ideas, and are will­ing to chal­lenge ideas make up a valu­able part­ner, they claim. “We un­der­stand in­vestors come from dif­fer­ent back­grounds and in­dus­tries, and we do not ex­pect them to be ex­perts in our field. But we do love ex­pe­ri­enced former or cur­rent en­trepreneurs and savvy in­vestors who are able to guide us through com­plex sit­u­a­tions.” To keep the work­flow smooth and the en­tire ex­pe­ri­ence pos­i­tive for all par­ties in­volved, they make it a point to com­mu­ni­cate to their in­vestors as of­ten as pos­si­ble, even if not re­quired, “The last thing we want to do is to sur­prise our in­vestors.” GuavaPass finds reg­u­lar touch points to be ben­e­fi­cial as these are op­por­tu­ni­ties to brain­storm and gather feed­back from in­vestors. On occasion, a pos­i­tive out­come results from an in­vestor up­date, such as a rel­e­vant in­tro­duc­tion to a strate­gic part­ner.

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