Portfolio - - SPECIAL REPORT -

Dis­cov­er­ing nearby shops of­fer­ing prod­ucts and ser­vices at point-of-search can be a chal­lenge for peo­ple. Con­sumers are sur­rounded by hun­dreds of mer­chants, but may have lim­ited knowl­edge of their pres­ence. Hence, Mr. Ter­ence Mak started the WhereisWhere mo­bile app. The com­pany CEO felt there was a need to en­hance and stream­line the dis­cov­ery process and al­low con­sumers – who are in­un­dated with con­tent and in­for­ma­tion – to make wiser and eas­ier de­ci­sions. Mr. Mak says, “WhereIsWhere is a firstof-its-kind lo­ca­tion-based dis­cov­ery mo­bile app that al­lows con­sumers to dis­cover flash pro­mo­tions, prod­uct and ser­vice of­fer­ings and ac­tiv­i­ties within a kilo­me­tre from where they search, as well as tim­ing­based of­fers around when they search. It al­lows con­sumers to eas­ily nav­i­gate and find great places, ex­pe­ri­ences and pro­mo­tions within a tar­get vicin­ity.” He adds, “Think of us as Google Maps, but for find­ing and con­nect­ing with deals and ac­tiv­i­ties nearby. While some malls have their own shop­ping apps, which en­able buy­ers to find prod­ucts and ser­vices of­fered by mer­chants in the mall, there is no sin­gle app that shows lo­ca­tions, mer­chants, prod­ucts and ser­vices on of­fer across Sin­ga­pore.”

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