Mr. Mark Forsyth
In-vehicle screens will become more accessible in ride-sharing cars and taxis in the region with more developed markets capable of providing the full m-commerce experience – from e-shopping, mobile payment and delivery. We also expect to see artificial intelligence make in-roads through presence and facial recognition with such technology used to serve more relevant content to passengers.
The future will be in autonomous vehicles with screens used as central command. UBS predicts that the US autonomous-vehicle revenue will reach US$2.3 trillion by 2030, and that 70 per cent of it is expected to come from selling experiences, through content, to driverless vehicles.
IDOOH is poised to lead in the in-vehicle screen market with its 2019 expansion into five more countries in North Asia, Australia, Europe, and Africa. It has Asia Pacific’s largest in-vehicle screen network running pan-regional campaigns through partnerships with taxis and ride-sharing car operators in Singapore, Malaysia, Indonesia, Philippines and Vietnam, and is on track to deploy 8,000 screens across Southeast Asia by end-2018.