Mr. Mark Forsyth


Portfolio - - PORTFOLIO -

In-ve­hi­cle screens will be­come more ac­ces­si­ble in ride-shar­ing cars and taxis in the re­gion with more de­vel­oped mar­kets ca­pa­ble of pro­vid­ing the full m-com­merce ex­pe­ri­ence – from e-shop­ping, mo­bile pay­ment and de­liv­ery. We also ex­pect to see ar­ti­fi­cial in­tel­li­gence make in-roads through pres­ence and fa­cial recog­ni­tion with such tech­nol­ogy used to serve more rel­e­vant con­tent to pas­sen­gers.

The fu­ture will be in au­tonomous ve­hi­cles with screens used as cen­tral com­mand. UBS pre­dicts that the US au­tonomous-ve­hi­cle rev­enue will reach US$2.3 tril­lion by 2030, and that 70 per cent of it is ex­pected to come from sell­ing ex­pe­ri­ences, through con­tent, to driver­less ve­hi­cles.

IDOOH is poised to lead in the in-ve­hi­cle screen mar­ket with its 2019 ex­pan­sion into five more coun­tries in North Asia, Aus­tralia, Europe, and Africa. It has Asia Pa­cific’s largest in-ve­hi­cle screen net­work run­ning pan-re­gional cam­paigns through part­ner­ships with taxis and ride-shar­ing car op­er­a­tors in Sin­ga­pore, Malaysia, In­done­sia, Philip­pines and Viet­nam, and is on track to de­ploy 8,000 screens across South­east Asia by end-2018.

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