Rado x Li Edelkoort

The latest edition in Rado’s True Thinline collection is based on philosophy,that is,the philosophy of life.We don’t mean to seem farfetched,but in Li Edelkoort’s words,“People are taking time to question the meaning of life and work,to think about withdrawal and simplicity,about commonality and complexity.The industry will respond to this,slimming down designs and producing responsible products that last.But that doesn’t mean we will stop making beautiful things–on the contrary.The focus will be on less and better,reduced and exceptional, sustainable and intuitive .” A trend researcher in fashion and design,Edelkoort has partnered with Rado to create a timepiece that encompasses the best of still life.Fashioned in high-tech ceramic,the ultra thin timepiece is in monochromatic white,save for a titanium and sapphire crystal case back with the words“ST ILLNESS Lidewij Ed elk oort SINCE 2020”.For the first time,Rado presents a sustainable reusable packaging for this debut timepiece,where the accompanying travel case is made from recycled plastic.