Fully Functional Foods
Entrepreneurs are finding creative applications of technology to food production. Among them is Ja so nF ong,fo under and CEO of O some Food, manufacturer of immunity-boo sting super food products (fishball, fishcake, egg and noodles), as well as clean label products (chicken meat and minced beef), and nutritional instantmeals (spicy miso and udon).
That these are familiar foodstuff to many Singapore ans means that local consumers can prepare and consume them with ease. But the same familiarity also means they will be compared to the real thing–an instance that doesn’t worry Fong, who has conducted rounds of tastings that have yielded positive feedbacks.
It’s not simply with taste and texture that O some Food is hoping to entice consumers. The company uses only superfood ingredients such as w aka me,k om bu, white chi a seeds,
burdock, echinacea, and others, harnessing the combined benefits of real ingredients and their natural nutrients to create contaminationfree food with high b io availability.
“We adhere closely to our principle of using whole foods that generally remain close to their natural state. We do not use artificial additives, preservatives, sugars, starches, flavorings and highly processed ingredients ,” F on g says. O some Food does not rely on fortification, he claims. “It (fortification) is required to replace lost nutrients during the cooking process. It is synthetic nutrition that results in zero or low bioavailability. We utilize low-heat techniques for nutrient encapsulation to ensure maximum nutrient absorption.”
Working with wellness professionals and nutritionists, O some Food makes foods that are function-driven – meaning they are immunity boo sting, anti-inflammatory, age-defying, and gut strengthening. With the pandemic forcing consumers to pay attention to their immune system, these products couldn’ t have come at a better time .“Wear eon a journey to produce plant-based functional food with a view to preventive healthcare,” Fongadds.
“Whole foods act as medicine to heal and protect your body, and boost your immune system. But when you fuel your body with processed foods, the chemicals, preservatives and additives in it lowers your immune system and slows down your digestive system.”
Launched in July last year, O some Food is a brand under holding company Whole some S av our, which in turn was established in 2018. It currently sells its products through its website, and eyes a commercial retail launch in the coming years.