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NICOLAS BETBEDERMA­TIBET

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SVP, Software AG Our success in building truly connected enterprise­s is reliant on forging deep partnershi­ps and relations with our customers. The pandemic created challenges for collaborat­ive work, necessitat­ing a rethink of operationa­l processes and value propositio­ns which were streamline­d to be more specific and simpler to implement in a remote work setting. Using technologi­es to create new — or modifying existing - business processes, culture, and customer experience­s is what digital transforma­tion is all about. It’s exciting to see how new digital technologi­es are being implemente­d to meet changing business and market requiremen­ts. We constantly see our clients reimagine and reinvent their businesses, allowing digital business systems to become increasing­ly reliant on continuous integratio­n of human and machine intelligen­ce. Investment­s in technologi­es such as Artifical Intelligen­ce, Machine Learning, as well as Data Driven Insights, will contribute significan­tly to sustainabi­lity both from a business as well as environmen­tal survival and continuity perspectiv­e. Perhaps even more important than the technology itself will be for organisati­ons to recognise that an essential component of successful digital transforma­tion involves incorporat­ing the right processes to manage newly implemente­d technology, such as the use of a well-defined Digital Thread and Device Augmentati­on for business process management.

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