PER-OLA RÖST

CTO & Co-Founder, Rainforest E-commerce sales reached all-time highs during the pandemic. While that has benefited the different brands in our portfolio, shipping costs have increased fivefold and are not expected to normalize for another year. This has propelled us to look even closer at ways to optimise and consolidate shipments across all our brands. The pandemic has brought about a shift in consumer behavior (transitioning to online) and also in consumer interests. We are seeing new, booming industries like home goods and pets which are growing beyond our expectations. I believe many of the underlying trends are here to stay, like the work-fromhome scheme. We deploy capital in some of these highgrowth verticals with our focus being mother and kids, home goods, and personal care. We are fortunate to be one of the early entrants in the e-commerce brand aggregation space in Asia. Our core value-add is to professionalize these smaller brands and take them to the next level after acquisition.