TRINA YEUNG

CFO, Atome Financial Chair, DIB Programme, Advance Intelligence Group

Covid-19 has disrupted the retail industry due to the fall in foot traffic and shifting consumer behavior. We provided more support to these businesses by helping them set up online sales channels, joint marketing campaigns, and business analytics to help them better understand their customers. The pandemic has created an opportunity for us to start important conversations on how we view work, relationship with employers, and the idea of inclusivity. In particular, the younger workforce of today have a very strong sense of purpose and belonging, to whom a job is more than just a paycheck. Diversity and inclusion are crucial in driving talent, creativity and agility. This involves building a culture where employees can co-create spaces of mutual respect and trust. It starts with leaders of organizations who live the culture, embrace differences, and are accepting of changes. Companies that can pivot their business and embrace the new norm in a post-Covid 19 environment will emerge stronger and better prepared for the future.