- zegna.com

The Ermenegild­o Zegna brand creates a new branding visual in a bid to refresh its brand direction,reiteratin­g its history in the Zegna name.Designed with a double-stripe signifier and a script containing just the name‘Zegna’, the new logo revisits Oasi Zegna,a natural territory in the province of Biella,Piedmont,Italy.It was here that the luxury menswear label’s founder built a community around his wool mill and provided his village infrastruc­tures and parks—an ethos of giving back that fueled his ethical entreprene­urship. In recognitio­n of this,the new identity was recently unveiled alongside a purposeful collection that launched last December;a collection that acclaims the outdoors and winter sports in a meaningful tribute to the brand’s roots in the Piedmont mountains.Moving forward,the vicunacolo­red brand logo will be the sign of the brand retail network that’s set to be globally completed within 2022.

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