New Name, New Face

Sincere Fine Watches has rebranded to Sincere Haute Horlogerie (SHH) and debuts its new concept boutique at The Shoppes at Marina Bay Sands. The space, which has been designed to be a sanctuary for the celebration of independent watchmaking, offers an elevated luxury experience for the most discerning watch collectors.

Additionally, Sincere Fine Watches welcomes two new brands into the portfolio — Czapek & Cie and Louis Moinet — as they make their exclusive debut in the new SHH concept boutique.

In commemoration of the official opening of SHH, three exclusive SHH Edition watches are presented. These include the Laurent Ferrier Classic Origin (10-piece limited edition), the Lang &

Heyne Georg(12-piece limited edition) and the Greubel Forsey Double Balancier Convexe (6-piece limited edition). sincerewatch.com