IM­PE­RIAL AS­SET

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Pek Lay Peng, the founder of So­ci­etya, shares her beauty ex­pe­ri­ence with The His­tory of Whoo’s new pre­mium lux­ury skin­care range, Cheonyul­dan

a his­tory grad­u­ate, Pek Lay Peng in­terned at the New York Mer­can­tile Ex­change dur­ing her un­der­grad­u­ate days, when they opened a Sin­ga­pore sales branch. Upon grad­u­a­tion, she be­came a stock­bro­ker with UOB Kay Hian be­fore leav­ing to join her fam­ily busi­ness in civil en­gi­neer­ing and con­struc­tion. But that wasn’t enough. She de­cided to get into fash­ion re­tail, and So­ci­etya was born. “Com­ing from a busi­ness fam­ily back­ground, the traits and vi­sions of en­trepreneur­ship stuck with me for as long as I can re­mem­ber. These have def­i­nitely shaped me into who I am to­day,” Pek shares.

So­ci­etya stocks fash­ion by Asian de­sign­ers and is the only om­nichan­nel plat­form in the world for Asian la­bels. In early 2017, a brick­sand- mor­tar store took vi­sion in Takashimaya Shop­ping Cen­tre.

“I see tremen­dous op­por­tu­ni­ties with first- mover ad­van­tage to cu­rate only Asian de­signer la­bels. Be­ing in a tech- en­abled world, the mar­riage of on­line and off­line is ir­re­sistible. In terms of de­sign and price point, they an­swer the gap of de­signer pieces at high street pric­ing,” she ex­plains.

Wil­lowy with an el­e­gant gait, Pek de­scribes her style as “chic and cre­ative. I am very open to all styles be­cause I ap­pre­ci­ate the thought that goes into a de­sign. So, I don’t re­strict my­self to a cer­tain look. I like to ex­per­i­ment with shapes and sil­hou­ettes.”

For her, fash­ion is about at­ti­tude and per­sonal style; it’s a way of self­in­tro­duc­tion and ex­press­ing one’s per­son­al­ity. If you “put your­self in some­thing that makes you feel un­com­fort­able and doesn’t rep­re­sent who you are, I think that is a fash­ion faux pas.”

With two young chil­dren, she sees the sup­port she gets be­hind-thescenes as es­sen­tial. “Fam­ily sup­port is im­por­tant to me as an ad­di­tional source of mo­ti­va­tion. Work­ing moth­ers look like we have it all only be­cause we have a whole vil­lage of care­givers be­hind us and I have to thank the heroes in my life for sort­ing out my sons,” Pek says.

So how does jug­gling work and home af­fect her beauty and fit­ness regimes?

“Not at all — I strongly be­lieve in cleansers, serums and masks. The Cheonyul­dan range sup­ple­ments my rou­tine with its rich, nour­ish­ing for­mula. I like the light tex­ture of the range, and how fast they are ab­sorbed. The scent is not over­pow­er­ing and the pack­ag­ing is very lux­u­ri­ous. I no­ticed my skin is more ra­di­ant, smoother and more lifted with reg­u­lar use,” Pek shares.

“I have per­sonal train­ing ses­sions and did it three times a week even when I was preg­nant with my sec­ond child and it gave me the much­needed en­ergy. Ex­er­cise is also an­ti­age­ing,” she says with a laugh.

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