Prestige (Singapore)

HAIR AFFAIR

Hair is unique to everyone, and it is a reflection of our identity

- #03-08, Palais Renaissanc­e; hair.sg; instagram.com/ leonica.k

there is a saying that hair doesn’t make the woman but good hair definitely helps. And Leonica Kei from Leonica K Trichology will agree with the statement.

As the founder and principal trichologi­st, Kei graduated from the Institute of Trichologi­sts ( UK) in 1994. She is also an internatio­nal affiliate member of the institute. Kei has been in the industry for more than 20 years, and is recognised as a specialist in this field. Case in point: She consults as an expert witness in arbitratio­n cases involving hair and scalp matters and is often invited to share her expertise in magazines, newspapers and TV programmes.

Her salon offers several hair and scalp treatments. These include addressing female hair loss, male pattern hair loss, alopecia areata (spot baldness), stress- induced hair loss, scalp disorder, post- partum hair loss as well as hair repair and restoratio­n.

Kei is also involved in research to develop effective products, working with a team of scientists and trichologi­sts for new products. She prefers the hands-on approach by personally testing products before launching them to end-users. The company also uses mainly natural and botanical ingredient­s.

“We have just launched our new range of retail products. The right products can keep your hair clean and helps protect your scalp against irritation, thus strengthen­ing hair roots and preventing hair loss,” Kei emphasises.

The range consists of six shampoos, a conditione­r, a mask and three scalp and hair tonics. Three key products Kei recommends are the Peppermint shampoo, Elastin conditione­r and

Ultimate hair mask.

The Peppermint shampoo is a formula that refreshes. Packed with antioxidan­ts, it keeps the scalp clean while a reinvigora­ting minty scent gives an uplifting sensation. Frequent use helps to strengthen hair roots, reduce excessive hair fall and boost healthy hair growth.

The Elastin conditione­r contains humectants and is rich in oils. The

formula is blended with organic oils, proteins and vitamins to leave hair shiny and silky. It also improves the elasticity of hair. Kei recommends using it for a month for the hair texture to show improvemen­t.

The Ultimate hair mask is a superb pre-shampoo treatment cream that allows for deep penetratio­n and repair. It is particular­ly effective on extremely dry and damaged hair. This luxurious cream is specially infused with African Red Tea, shea butter, rich base oils (avocado oil, olive oil, coconut oil and lanolin), active proteins (Keravis and wheat amino acids) and vitamin E.

“This range of products is produced by trichologi­sts who really understand all the hair and scalp needs and it delivers results,” Kei stresses. To address specific hair and scalp conditions, it is best to consult a trichologi­st for a personalis­ed profession­al consultati­on.

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