Ja­son Martin

The His­tory of Whoo’s Bichup Self-gen­er­at­ing Anti-ag­ing Essence Spe­cial Edi­tion is the crown jewel you need for skin that stays love­lier for longer

Prestige (Singapore) - - CONTENTS -

times have changed but our quest for per­fec­tion re­mains re­lent­less. And royal beauty se­crets are the epit­ome of skin­care through the ages.

The His­tory of Whoo, for one, draws on tra­di­tions and ri­tu­als of an­cient courts in Korea. Renowned for its knowl­edge and prac­tice of ori­en­tal medicine, the courts suc­cess­fully con­cocted skin­care and makeup for­mu­la­tions for the queens. And th­ese beauty and well­ness se­crets have be­come an in­te­gral com­po­nent of Korea’s glo­ri­ous cul­tural legacy.

Six Ap­peal

In 2003, the South Ko­rean government de­cided to com­mis­sion LG House­hold & Health Care to pro­duce holis­tic, pre­mium skin­care. Study­ing and rein­ter­pret­ing th­ese royal rou­tines and com­bin­ing them with mod­ern tech­nolo­gies led to the birth of The His­tory of Whoo.

Key to th­ese royal rou­tines was the Gongjin­bidan Com­plex, an in­gre­di­ent made from six herbs: Siberian deer antler, an­gel­ica root, cor­nelian cher­ries, acan­thopanax root bark, as­para­gus root and wild thyme. To­gether, they sup­pos­edly help im­prove cir­cu­la­tion of blood and en­ergy to bring about younger, health­ier and brighter skin. As such, ev­ery prod­uct by The His­tory of Whoo fea­tures Gongjin­bidan Com­plex.

Among the most iconic of the K- beauty mam­moth’s prod­ucts is the Bichup SelfGen­er­at­ing Anti-ag­ing Essence, which has sold more than 5 mil­lion bot­tles glob­ally! A mul­ti­tasker

like no other, this gel- like essence is de­signed to iden­tify the root cause of your skin’s weak­nesses be­fore bring­ing about self- re­pair. Ex­pect a ga­lore of ben­e­fits, with im­prove­ments in wrin­kles, elas­tic­ity, mois­ture, skin tone and turnover.

Turn Back Time

In ad­di­tion to Gongjin­bidan Com­plex, the Essence also in­cludes two herbal blends, Cheongsim­bidan and Gyeon­goak­bidan. By boost­ing detox­i­fi­ca­tion and in­hibit­ing pre­ma­ture age­ing re­spec­tively, th­ese help your skin stay smooth and flaw­less. To fur­ther power its anti-age­ing prop­er­ties is Cho Ja­habidan, a plant pla­centa ex­tract that has­tens heal­ing from within.

Bichup Self- Gen­er­at­ing Anti-ag­ing Essence can be used af­ter your toner. Ap­ply on your face and massage gen­tly into skin.

Fans of the Bichup Self- Gen­er­at­ing Anti-ag­ing Essence will be pleased to know it now has a Spe­cial Edi­tion. Each breath­tak­ingly beau­ti­ful bot­tle is in­spired by the el­e­gant Hong­won­sam (red) and Nok­won­sam (green) cer­e­mo­nial robes donned by Joseon em­presses as they ad­mired the blooms of Mount Ami in Gy­otae­jeon, Gyeong­bok­gung Palace.

TANGS at Tang Plaza L1, Tel: 6268 5850; TANGS Vivoc­ity L1, Tel: 6266 6124; Takashimaya De­part­ment Store, Cos­met­ics De­part­ment L1, Tel: 6732 0935; whoo.sg


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