SENG CHOON FARM

Singaporeans love their eggs. In 2020, our per capita consumption was 388 eggs. And anyone in Singapore who has bought eggs would know Seng Choon Farm. Its market share of eggs sold in Singapore is 12 per cent, which translates to a production of 600,000 eggs a day.

Incorporated in Singapore in 1987 by two brothers,

Koh Swee Lai and Koh See Wah, Seng Choon is a pioneer in egg farming. In 2010, Seng Choon moved from a 10.4ha space in Sungei Tengah (where the daily production of eggs was 300,000) to Lim Chu Kang where it occupies 14.76ha of land – approximately the size of 27 football fields.

Seng Choon was the first egg producer in Singapore that took its products direct to the consumer. This was done through campaigns, education programmes and advertisements. Many locals still remember the “hand pinch test” advertisement, as it set the litmus test for freshness: Only a very fresh egg could be picked up by hand – attesting to the quality of Seng Choon’s eggs. The farm is now led by managing director Koh Yeow Koon, who is one of the late Swee Lai’s children.

Flanking the late president Wee Kim Wee and his wife Koh Sok Hiong were Koh See Wah (left) and Koh Swee Lai (right)