Bob Chua, CEO and founder, BlinQ

WITH BLINQ, USERS can virtually try out clothes without being in a physical store. How exactly is this made possible? The Singapore-based luxury fashion start-up utilises augmented reality (AR) and digital cameras to measure body parameters and make sizing recommendations.

In March, the CEO and founder of BlinQ, Bob Chua, announced that the company had successfully raised US$2 million in seed investment from a host of unnamed private investors. This could possibly pave the way for the start-up to revolutionise the local retail landscape. The AR feature, however, is just one key component of BlinQ’s business model. The firm differentiates itself from most e-commerce platforms by introducing options to rent or buy the product, and offers a curated package that provides users with multiple options to choose from a subscription model.

Another critical business strategy that BlinQ heavily relies on is automated logistics and warehousing. This is an important back-end function that allows products and stock-keeping units (SKUs) to reach the right customers at the right time, guaranteeing a superior user experience. The function would also ensure that a wider range of products can be delivered quickly and ultimately introduces a more convenient means of luxury shopping.