Robb Report Singapore

La Prairie’s Skin Caviar Eye Lift

A caviar eye cream so smooth you wish you could eat it. Or at least Allisa Noraini is very much tempted to.

- www.laprairie.com

IF THERE IS indeed magic in this world, a huge proportion of it can be found in caviar. There is something about the delicacy that easily blows one’s socks off even when indulged on its own – and this doesn’t just happen around the dining table. In the realm of skincare, caviar science forms part of La Prairie’s success formula. But this technologi­cal innovation has recently led to even more sophistica­ted skincare breakthrou­ghs. Case in point: the Skin Caviar Eye Lift, the Swiss brand’s first serum dedicated to the entire eye area, including the brows.

Formulated to specifical­ly tackle woes around the eye, the Skin Caviar Eye Lift is a combinatio­n of two highly prized ingredient­s: Caviar Premier and La Prairie’s Exclusive Cellular Complex. The former is encapsulat­ed in the brand’s iconic caviar beads, and the latter in a rich gel-cream emulsion created through biotechnol­ogical techniques.

With regular use over time, one can expect the eye contours and eyebrows to appear more defined, the upper lids to look tightened with the crow’s feet visibly reduced, and the puffiness under the eyes diminished. And for that, I wouldn’t mind shelling out $740 for just a bottle of this caviar goodness.

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