Robb Report Singapore

The Life App

Live extraordin­arily with an invitation-only lifestyle programme that allows individual­s who value time to live more, do more and be more.

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LEVERAGING A REVOLUTION­ARY recommenda­tion engine and AIdriven systems with service that is usually reserved for VIPs, 25Hours is the new concept club that brings you extraordin­ary experience­s each and every day through a curated range of services and exclusive privileges. Members begin by picking their interests and preference­s on a mobile app; this is then used to tailor exclusive experience­s, products and services that have been curated and verified by 25Hours to meet the highest standards of quality and luxury.

Curated Experience­s

For special occasions or gourmands, members can circumvent the monthslong waiting list at impossible-to-book restaurant­s by securing a table through the 25Hours’ priority reservatio­n programme. Tables are pre-booked annually and released to members each month. Alternativ­ely, 25Hours can arrange for exquisite home dining experience­s with everything taken care of, be it an intimate dinner for two or a party on a grand scale.

Beyond Singapore, 25Hours is able to offer a wealth of memorable global experience­s. From rubbing shoulders with A-listers at the Met Gala in New York to personalis­ed travel itinerarie­s, members can rely on 25Hours to craft their dream vacation.

Exclusive Retail

The members-only online store is stocked with a variety of handpicked products from Tokyo’s renowned Toyosu Market. Together with exclusive sales events with global brand partners, members can purchase premium produce as well as fashion and luxury products and have them delivered to their homes at zero markup.

A Like-minded Community

While particular interests vary, there are values that 25Hours members hold in common, not least an appreciati­on for fine quality and living life to the fullest. As such, 25Hours also serves as a focal point in building a community of like-minded individual­s, with compliment­ary monthly events and sessions conducted by subject area experts for members to network, learn and grow.

25Hours spends a tremendous amount of time making sure that the right members are identified to protect their vibrant community. The membership committee is on the constant look out for people with interestin­g experience­s who can add value to their community.

Members also have access to a personal relationsh­ip manager who serves as their guide and ambassador in navigating through the comprehens­ive offerings. They believe that time is the most valuable asset and their goal is to free up more time for members to enjoy the things they love.

Peace of Mind

Unlike traditiona­l credit card programmes that focus on discounts, 25Hours focuses on Peace of Mind. Its team of experts actively tests and verifies every product, retail and dining experience to ensure that they are worth members’ precious time.

Designed as a complement to physical club membership­s, the unbounded world of experience­s and services that 25Hours tailors to the individual is an adventure to be savoured.

Expert Leadership

25Hours’ Singapore office is helmed by an effective executive board comprising Yoshihito Ota, Executive Officer of the Global Team; Kevin Ou, Executive Officer of the Singapore Team, a prolific entreprene­ur and celebrity consultant; and Irene Lau, Group Director, a retail and leadership management expert who was formerly a Relation Centurion Manager with American Express.

Robb Tip: Each membership costs S$1,605 nett per annum. First time applicants enjoy an initiation waiver fee of S$180, a one-time welcome experience worth S$480 and redemption rewards worth S$100.

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