Johnnie Walker Masters Of Flavour

For its third and final release in its Masters series, Masters of Flavour, Johnnie Walker has sought to give its buyers added interest in the heady world of Web3 with its limited-edition NFT. Although NFTs have been a polarising subject, this launch sees Johnnie Walker cannily partnering BlockBar, an NFT marketplace and platform that seeks to remove the vagaries of NFT ownership by working with, and authenticating the tokens directly with, the brands. For the more-than-200-year-old whisky maker, the 48-year-old Masters of Flavour represents nearly 25 per cent of its time in existence, and blends four ‘ghost distilleries’ within its hand-blown Baccarat crystal decanter, namely, Port Dundas, Brora, Glen Albyn and Glenury Royal. Of course, the NFT then becomes the icing on the cake with only seven limited editions on offer. To be sure this NFT lands in the hands of a whisky lover, the NFT also grants a one-off trip to Scotland with VIP tastings of Diageo’s rare stocks, distillery visits and a stay at Gleneagles Townhouse.