AMOS ANANDA
What inspired you to focus on sustainability in your fashion and art projects?
This year, my brand celebrates its 10th anniversary and I’m more determined than ever to push fashion’s boundaries. Inspired by unconventional design and aesthetics, I aim to create and collaborate in ways that honour sustainable practices, which is crucial in today’s world.
How has your experience shaped your approach to sustainable design?
A decade in fashion and design has shaped my journey, prompting questions like ‘How can I create meaningful products?’, ‘How do I add substance to future creations?’ and ‘What can I do to give soul to projects beyond design?’.
Can you share the story behind your collaboration with Wearnes Harley-Davidson?
Over the past year, working on four Harley-Davidson projects has forged a strong partnership. For the grand opening in Singapore, I embraced the opportunity to champion its sustainability ethos, a key focus for my brand as well.
“I aim to create and collaborate in ways that honour sustainable practices, which is crucial in today’s world.”
What were the most significant challenges of working on the upcycling project with Wearnes Harley-Davidson?
My biggest challenge was to rethink sustainable design in a manner that was beyond my comfort zone. While tedious, I was thrilled to honour green fashion by using leftover fabrics, proving that style need not come at the cost of our planet. The capsule collection also supports The Unlabelled Run by The New Charis Mission, which advocates the removal of societal prejudices.
Tell us more about the art installation.
Titled Re: Destroy | Create, the art installation embodies the ethos, ‘Not destroying but re-destroying to re-create and give new life’. I upcycled leftover crates, cardboard packaging and Harley-Davidson bags using the traditional wheat paste technique. For the mural, in collaboration with local collective Dplmt (pronounced ‘diplomat’), we used sustainable airpurifying paint from Gush.
How do you envision the future of sustainable fashion and art, and what role do you see yourself playing in this movement?
We’re living in the sustainable movement, which I see as a new form of freedom. We’ve rooted ourselves in this community. I aim to open more doors, not as a role model, but to inspire others to embrace change and express themselves freely.
What message do you hope to convey through your art and collaborations?
That nothing is impossible. My collaborations with notable brands show that with perseverance, anything is possible. I stand strong through hard work and dedication. While others only see the glamorous outcome, the grind is essential. If you don’t work hard, you won’t last. Nothing comes easy, but nothing is impossible.