A Million Shades Of Thailand
The Tourism Authority of Thailand revealed their upcoming plans for 2018 at Long Chim restaurant.
On 25 October 2017, the Tourism Authority of Thailand (TAT) held a cocktail and canapés event at Long Chim restaurant, Marina Bay Sands, to announce their upcoming plans for 2018. Sure, Thailand has long been well known among travellers for its spa experiences, sunny beaches and food. Still, more can be done. Mr Santi Chudintra,
TAT Deputy Governor for International Marketing for Asia & the South Pacific, noted that: “Thailand is well positioned for the new era of tourism”. With the launch of a new marketing campaign for 2018—‘A Million Shades of Thailand’, the tourism board hopes to encourage more visitors to further discover the diversity of Thailand.
In his speech, Mr Tanes Petsuwan (Deputy Governor for Marketing Communications for TAT) said: “Visitors can discover new perspectives in existing attractions, or indulge in new tourist sites. [After all], Songkran festival is different in different regions and there is not only one [type of] pad thai”.
The Amazing Thailand Tourism Year 2018 promotion will concentrate on seven distinct categories including sports, maritime, wedding and honeymoon, medical and wellness, community-based, leisure destinations, and in particular, gastronomy. This is especially timely with the inaugural launch of the Michelin guide in Bangkok this December 2017.
That evening, guests dined on celebrity chef David Thompson’s interpretations of Thai street food while som tam (papaya salad) was pounded in a mortar and pestle a la minute before serving. It’s the next best thing to a plane ticket straight to Thailand.