A Mil­lion Shades Of Thailand

SALT Magazine - - On The Global Table - TEXT TIONG LI CHENG PHO­TOS EU­GENE TANG

The Tourism Au­thor­ity of Thailand re­vealed their up­com­ing plans for 2018 at Long Chim restau­rant.

On 25 Oc­to­ber 2017, the Tourism Au­thor­ity of Thailand (TAT) held a cock­tail and canapés event at Long Chim restau­rant, Ma­rina Bay Sands, to an­nounce their up­com­ing plans for 2018. Sure, Thailand has long been well known among trav­ellers for its spa ex­pe­ri­ences, sunny beaches and food. Still, more can be done. Mr Santi Chud­in­tra,

TAT Deputy Gov­er­nor for In­ter­na­tional Mar­ket­ing for Asia & the South Pa­cific, noted that: “Thailand is well po­si­tioned for the new era of tourism”. With the launch of a new mar­ket­ing cam­paign for 2018—‘A Mil­lion Shades of Thailand’, the tourism board hopes to en­cour­age more vis­i­tors to fur­ther dis­cover the di­ver­sity of Thailand.

In his speech, Mr Tanes Pet­suwan (Deputy Gov­er­nor for Mar­ket­ing Com­mu­ni­ca­tions for TAT) said: “Vis­i­tors can dis­cover new per­spec­tives in ex­ist­ing at­trac­tions, or in­dulge in new tourist sites. [Af­ter all], Songkran fes­ti­val is dif­fer­ent in dif­fer­ent re­gions and there is not only one [type of] pad thai”.

The Amaz­ing Thailand Tourism Year 2018 pro­mo­tion will con­cen­trate on seven dis­tinct cat­e­gories in­clud­ing sports, mar­itime, wedding and honeymoon, med­i­cal and well­ness, com­mu­nity-based, leisure des­ti­na­tions, and in par­tic­u­lar, gas­tron­omy. This is espe­cially timely with the in­au­gu­ral launch of the Miche­lin guide in Bangkok this De­cem­ber 2017.

That evening, guests dined on celebrity chef David Thomp­son’s in­ter­pre­ta­tions of Thai street food while som tam (pa­paya salad) was pounded in a mor­tar and pes­tle a la minute be­fore serv­ing. It’s the next best thing to a plane ticket straight to Thailand.

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