Any Colour You Like
Homegrown grocery brand Little Farms is expanding rapidly, and for good reason.
If you’re the sort of person that categorises their M&Ms according to colour before eating, walking into Little Farms will make your heart burst with joy. Fresh produce of every shape and colour fills the store; alongside everything from condiments, dairy, booze, pasta and snacks all stacked and arranged neatly.
It’s a grocery store, but the particular kind where you leave with shopping bags filled with delicious things you never knew you wanted or needed until now.
Despite their modestly-sized stores, Little Farms stocks over 2,000 products, many of which are sourced from Australia and parts of Europe from farmers and producers that the grocery store has maintained relationships with for years. In fact, co-founder Fred Moujalli takes time to connect with all the producers that he works with, in order to make sure that each one practises farming that is “clean and ethical”. Moujalli also personally tastes every product that is sold at the store (some of his favourites include Maggie Beer’s Burnt Fig, Honeycomb and Caramel Ice Cream; and Arlington Hummus), as it’s important to him that he “believes in every product” he sells.
Explaining Little Farm’s creed, Moujalli, who’s a second generation grocer, shares: “We make it a point to treat our customers like our family. We are everyone’s friendly neighbourhood grocer; we are passionate, reliable and ethical— there is a personal touch that can’t be found online.”
Thanks to a mix of quality, fresh produce; reasonable prices; and friendly service, the brand has seen rapid growth. Opened in 2016 with a single outlet in Valley Point, Little Farms has since added two new locations (United Square Shopping Mall and Tanjong Pagar Centre), with a third one (Holland Village) set to open in August.