Shape (Singapore) - - Shape Your Life -

If you and your pals have been go­ing gaga over a new app, you might want to pay closer at­ten­tion to the devel­oper. The lat­est thing keep­ing you glued to your mo­bile phone screen could be the next big thing in the red-hot tech­nol­ogy sec­tor and a timely in­vest­ment could boost your wealth by no small for­tune.

Ad­mit­tedly, this strat­egy might not work ev­ery sin­gle time. What­sapp and In­sta­gram, for in­stance, are two run­away suc­cesses that no­body saw com­ing. Plus, the pro­lif­er­a­tion of start-ups – a new one sur­faces al­most ev­ery other week – does not make pick­ing win­ners any eas­ier.

Take a leaf from ac­tor-turned-in­vestor Ashton Kutcher’s book; when asked how he chooses which start-ups to in­vest in, he said: “I just try to fund the best and the bright­est.” In essence, this means fo­cus­ing on brands that solve a real prob­lem, thus adding real value to con­sumers in the real world. You don’t have to throw ev­ery spare penny into ev­ery new app with a glitzy cor­po­rate video. In fact, you should strive to be shrewd and selec­tive. Ex­pe­ri­ence, in­stinct and a lit­tle bit of luck will go a long way in find­ing that big pay-off.

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