Porsche seals multi-year global part­ner­ship with WTA

The Porsche Race to Sin­ga­pore is the fruit of Porsche and WTA’S long stand­ing com­mit­ment to women’s ten­nis.

Singapore Business Review - - FIRST -

The heat is on as the world’s top ten­nis play­ers bat­tle it out in the Porsche Race to Sin­ga­pore, the of­fi­cial qual­i­fi­ca­tion for the BNP Paribas WTA Fi­nals Sin­ga­pore pre­sented by SC Global is to be held from 22-29 Oc­to­ber at the Sin­ga­pore Sports Hub. The Porsche Race to Sin­ga­pore, for­merly known as the Road to Sin­ga­pore, is the fruit of a new mul­ti­year part­ner­ship be­tween Porsche and the Women’s Ten­nis As­so­ci­a­tion (WTA), as an­nounced in a grand launch last April. This year, Porsche will be the of­fi­cial au­to­mo­tive part­ner of the WTA Fi­nals Sin­ga­pore.

Since the first Porsche Ten­nis Grand Prix in Filder­stadt, Ger­many in 1978, the world’s best ten­nis play­ers have been com­ing to the an­nual Porsche Ten­nis Grand Prix, now moved to the Porsche Arena in Stuttgart and reg­u­larly voted as the play­ers’ favourite tour­na­ment on the WTA Tour.

Strong part­ner­ship through the years

Porsche has for the long­est time re­mained the most loyal spon­sor of in­ter­na­tional women’s ten­nis and an avid sup­porter of Europe’s old­est women’s in­door tour­na­ment. Fif­teen years ago, Porsche took on the role as or­gan­iser, in­ten­si­fy­ing its in­volve­ment and es­tab­lish­ing its di­rec­tion in the world of sport­ing events.

From 2015, Porsche has ex­tended its spon­sor­ship to the WTA Fi­nals in Sin­ga­pore. Dr. Hen­rik Dreier, gen­eral man­ager of Porsche Sin­ga­pore, said that through its in­volve­ment in the WTA Fi­nals, Porsche built greater vis­i­bil­ity and value for its brand along­side the growth of WTA as a ma­jor in­ter­na­tional sport­ing event.

The Porsche Race to Sin­ga­pore is al­ready fir­ing on all cylin­ders. One lap of the Porsche Race to Sin­ga­pore is rep­re­sented by each game. Each tour­na­ment of the Porsche

Race to Sin­ga­pore is noted in cam­paign graph­ics with a lap num­ber (re­flect­ing the tour­na­ment num­ber within the sea­son) on a pit lane signpost.

Ex­cite­ment brews

The most cov­eted prizes puts the com­pe­ti­tion up a notch. “The player who fin­ishes the sea­son as the Num­ber One player on the Porsche Race to Sin­ga­pore leader­board, by col­lect­ing the most points af­ter lap 57, will not only seal a spot at the sea­son-end­ing show­piece but also be awarded with a new Porsche 911 GTS Cabri­o­let. We have heard from play­ers and WTA that this great in­cen­tive was al­ready lead­ing to a higher com­pe­ti­tion since ev­ery player wants to fin­ish first in the Porsche Race to Sin­ga­pore rank­ing. The tro­phy car will then be handed over to the win­ning player.”

As the of­fi­cial au­to­mo­tive part­ner this year, Porsche is pro­vid­ing a fleet of 40 Ma­cans in con­junc­tion with the fourth edi­tion of the WTA Fi­nals in Sin­ga­pore.

The top eight women’s sin­gles play­ers and dou­bles teams com­ing to Sin­ga­pore for the WTA Fi­nals, along with game of­fi­cials, will be chauf­feured in the Porsche Ma­can.

Even­tu­ally, the win­ners of the WTA

Fi­nals will re­ceive US$7M and a Bil­lie

Jean King Tro­phy for the sin­gles cat­e­gory and the Martina Navratilova Tro­phy for the dou­bles cat­e­gory. “The part­ner­ship with WTA greatly con­trib­utes to the in­ter­na­tion­al­i­sa­tion of the Porsche brand and in­creases en­gage­ment with women’s ten­nis. In ad­di­tion to the suc­cess­ful part­ner­ship with WTA, the Porsche Ten­nis Grand Prix pro­vides an ad­di­tional el­e­ment of ex­cite­ment that are highly val­ued by Porsche, and con­trib­ute to rais­ing the vis­i­bil­ity of women’s ten­nis across the globe. For spec­ta­tors and ad­mir­ers of both Porsche and ten­nis, fans are able to wit­ness how two very dif­fer­ent brands share the same pas­sion of ex­cel­lence, both on and off the court,” said Mr. Fran­cis Lee, manag­ing di­rec­tor, Stuttgart Auto. As a part­ner of the Ger­man Ten­nis As­so­ci­a­tion , Porsche has also been sup­port­ing Porsche Team Ger­many for four years in the Fed Cup.

“Porsche is pro­vid­ing a fleet of 40 Ma­cans in con­junc­tion with the fourth edi­tion of the WTA Fi­nals in Sin­ga­pore.”

Porsche is the of­fi­cial au­to­mo­tive part­ner of the BNP Paribas WTA Fi­nals Sin­ga­pore

The heat is on at the WTA Fi­nals

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