This plat­form sends tourists on se­cret trips

Singapore Business Review - - STARTUPS -

Spon­ta­neous trav­ellers are in for a sur­prise as travel web­site Any­whr (any­whr.co) adds a lit­tle more thrill to the usual get­aways. Launched in Jan­uary 2017, Any­whr of­fers a fresh ap­proach to travel - it is the first and only sur­prise travel com­pany in Asia that lets trav­ellers book trips to des­ti­na­tions that only get re­vealed when they ar­rive on the air­port. This Sin­ga­pore-based start-up is be­com­ing a go-to choice for ad­ven­tur­ous and spon­ta­neous trav­ellers that have vis­ited all the usual tourist des­ti­na­tions like Phuket, Bali or Langkawi, and want to ex­plore fresh places around the world that they them­selves would not have been able to dis­cover on their own.

“Right now we’re fo­cus­ing heav­ily on tech­nol­ogy and prod­uct, and look­ing to raise a round of fund­ing soon to sup­ple­ment the func­tions in our roadmap,” said Zelia Leong, co-founder of Any­whr who started the com­pany with fel­low co-founder Felix Tan. Both are former Rocket In­ter­net ex­ec­u­tives that headed mar­ket­ing, prod­uct and op­er­a­tions roles.

Part of Any­whr’s next growth steps is to hire more so-called trip cu­ra­tors who will plan and de­cide the trips of trav­ellers that book on the web­site.

“We also prom­ise not to send trav­ellers to over-trav­elled des­ti­na­tions such as ma­jor big cities,” Zelia said. “Travel is about dis­cov­er­ing the peo­ple, the place, your­self, and see­ing things with fresh eyes and gain­ing new ex­pe­ri­ences,” said Leong. “We help fre­quent trav­ellers dis­cover new places they never knew ex­isted, and new trav­ellers to em­bark on their glo­be­trot­ting jour­ney when they do not know how to start.”

Zelia Leong

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