VR Startup woobavr makes phys­i­cal show­rooms de­funct

Singapore Business Review - - STARTUPS -

This Sin­ga­porean VR start up helped a Malaysian prop­erty devel­op­ment firm to sell 92% of its units through a vir­tual re­al­ity show­room. Ber­had Dato’ Ghazi, CEO of Malaysian prop­erty devel­op­ment firm Thriven, chal­lenged the team be­hind woobavr: they had to help Thriven sell 10-15% of its new devel­op­ment at 1% of the phys­i­cal gallery cost. woobavr did far more than that, even­tu­ally de­vis­ing a vir­tual re­al­ity show­room so­lu­tion that would en­able Thriven to sell 92% of units with­out hav­ing to build an ex­pen­sive phys­i­cal show unit. fariz Rashid, CEO at woobavr, ex­plained that for the long­est time, peo­ple have re­lied on show­rooms, pre-ren­dered im­ages, and phys­i­cal models to as­sess whether they would pur­chase prop­erty or not. “We look at an artist’s im­pres­sion or visit a show­room and then try to imag­ine our­selves liv­ing there,” said Rashid of the tra­di­tional ex­pe­ri­ence with­out vir­tual re­al­ity.

“Now tech­nol­ogy helps to fill this gap, es­pe­cially for those with a lack of vis­ual imag­i­na­tion. Vir­tual re­al­ity and aug­mented re­al­ity helps buy­ers and sell­ers have a new way to pre-ex­pe­ri­ence a space they may want to own or sell.” He ar­gued that vir­tual re­al­ity ren­ders rep­re­sent the home more ac­cu­rately than a still im­age, and the tech­nol­ogy pro­vides home­buy­ers with added cus­tomi­sa­tion and con­ve­nience.“out­side of a show­room as well we have the ad­di­tional func­tion­al­ity of ad­just­ing the themes and over­all in­te­rior de­sign en­vi­ron­ment of the prop­erty. Cer­tain show­room de­signs may ap­peal to cer­tain buy­ers and that can be de­cep­tive in na­ture,” he said. “The mo­bile func­tion­al­ity as well al­lows them to view the unit at their own con­ve­nience as well as share it with other mem­bers of the fam­ily,” he added.

A new stan­dard for vi­su­al­i­sa­tion

Rashid also noted de­tails on two of its prod­ucts in the pipe­line. The first is an au­to­mated vir­tual re­al­ity ren­der­ing plat­form for ar­chi­tects and in­te­rior de­sign­ers, which will be a Saas model. It is cur­rently in al­pha test­ing stage and the startup is tar­get­ing a launch in the first quar­ter next year. The sec­ond is a model for com­pa­nies to show­case their home fur­nish­ings, with a live demo al­ready avail­able for lim­ited view­ing.

The startup man­ages to keep prices at a frac­tion of an in­te­rior de­sign or ar­chi­tec­tural firm’s ren­der­ing bud­get through the use of pro­pri­etary au­to­mated sys­tems. Rashid was de­ter­mined to dis­pel the no­tion that vir­tual re­al­ity is an ex­pen­sive tech­nol­ogy that only big firms can af­ford. “You won’t need a high-end PC or ex­pen­sive head mounted dis­plays like the Ocu­lus Rift to run our con­tent,” said Rashid.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.